|megpie71 (megpie71) wrote,|
@ 2011-07-10 15:14:00
Further Philosophising on the Idea of Monetarizing (dreadful word) Fandom
There's been a fair bit said lately about how making money from fandom isn't the aim of people who are in fandom. I'm going to burble for a bit about what I think might be the reasons why.
Effectively, it boils down to there being three main types of people. There are makers - people who make things, whether this be through material creation such as cooking, sculpture, tailoring, rebuilding an old car body into a working car, etc, or through intellectual creation such as computer programs, writing novels, and yes, fanfiction. Makers make things because that's how they get their psychological satisfaction - they can point to things and say "I did that". Makers make things because the making itself is psychologically rewarding - a maker would be making things if they were living in luxurious splendour in an isolated compound in the middle of nowhere with no connection to the outside world.
The next group of people are the breakers. Breakers destroy things. They take them to pieces with no intention of putting them back together. And yes, they get psychological satisfaction from this. An extreme breaker is a force of entropy, and they're the type of person who'd be destroying the raft which is protecting them from the sharks. They're not necessarily bad people - I regard them as being a necessary part of the universe, since if you allow makers to make things unrestrained, the universe rather rapidly becomes cluttered.
Finally, there are the takers. These are the people who take things and use them. They don't destroy it - they may take it apart and put it back together in a slightly different order, or repaint it - but they don't make anything new, either. They just use what's available, without making any major alterations to it. They can do making and breaking activities, but they'll do them out of necessity, rather than out of any particular passion - it's the difference between cooking yourself a meal because you need to eat, and cooking a meal for friends and family because you want to share your enjoyment of the food.
Everyone has bits and pieces of each of the three types in them. We all have a bit of maker, a bit of breaker, and a bit of taker within us, and our various maker, taker and breaker facets reveal themselves differently concerning different fields. But generally one facet tends to predominate. If a person is a majority maker type, they'll get their psychological fulfilment from maker activities - the creation of something new, something different. If a person is a majority breaker type, they'll get their psychological satisfaction from breaker activities - the destruction of existing structures and items. The problem arises when a person is a majority taker, because taker activities don't really come with an inbuilt measure of psychological satisfaction. A maker can point to all the stuff they've made, a breaker can point to all the stuff they've destroyed. So majority takers tend to use money as a scorecard (note, they're using money - they've not created the idea, they're not destroying the structure, they're just using it within the framework available) to measure what they've done.
This tendency to be using money as a way of keeping score leads to majority takers being mainly interested in ways of boosting their score (or their supply of money). To them, this seems to be the only legitimate activity, or the only legitimate reason for involving themselves in making or breaking activities - if I'm not getting paid for it, they think, why bother?
So a majority taker will tend to be bemused by a majority maker's tendency to create new stuff and not sell it. Or to create new stuff and just show it off to their friends. Or just to create new stuff, without any notion of whether or not it can be sold. Or creating new stuff that they know they can't sell, that it isn't legal to sell, where selling it can never be a priority. They sincerely do not comprehend that makers do things for the love of making. To be fair to them, the majority taker will also be completely overwhelmed by the majority breaker's tendency to saw off the branch they're sitting on, or to destroy things simply because they exist - again, there's the whole "if you're not being paid, why bother?" thinking to deal with.
Bringing this back to specifics, and in particular the specific case of Mr Mander and the LOTRFF archive, I get the strong impression that Mr Mander is primarily a taker, rather than a maker or a breaker. His resume doesn't actually list any making hobbies (he's not a cook, a musician, a programmer, an artist, a sculptor, a writer) - instead, he lists things like advertising, poker and magic (which are about manipulating your audience) and lucid dreaming (which is about manipulating yourself). He's stepped into a primarily maker culture (that of transformative fanwork) that he really wasn't aware of previously, and its his particular misfortune that he's stepped into a very active, very noisy, very old-established part of this primarily maker culture. His previous two ventures have been into less active, or less established parts of the fandom world, and he really wasn't prepared for what he was confronted with.
So, for Mr Mander, and any other primary takers out there: trust me, maker cultures are gift cultures. We get our satisfaction from the process of creation - we make things because that's what satisfies us (and heck, we don't even have to finish making the things to get the satisfaction, she says, looking at the large pile of unfinished fic on her hard drive). We don't want to sell it; however, we'll readily share. We aren't interested in the money because by and large, we don't really need it to feel happy about the process of creation. This doesn't make us stupid, it just means we have different priorities to your good selves. What we primarily want from our places where we display and store the products of our making is that they exist, and that they remain in existence, even if nobody profits from them; even if nobody likes what we've done.
It's worth noting: copyright law is a taker's way of understanding makers - it puts a monetary value on the results of creation, so that a taker can understand what's so important about intellectual property. But fan fiction and other such transformative works are still part of the same maker mindset as literary, musical, or artistic creation, so often there's an understanding between the two groups of makers - so long as the fans don't attempt to profit from their works (generally they don't want to anyhow), or deliberately bring those works to the attention of the IP creator (because then they have to take action) they're allowed to carry on making them, and the original creator will feel somewhat flattered by all the stuff their stuff has inspired.
This entry was originally posted at http://megpie71.dreamwidth.org/18989.htm